Listed below are some important and useful tips for designing an effective and high quality website.
1. Have a polished, professional logo – and link it to your home page:
Your logo is an important part of your brand, so make sure it’s located prominently on your site. Use a high-resolution image and feature it in the upper left corner of each of your pages, Also, it’s a good rule of thumb to link your logo back to your home page so that visitors can easily navigate to it.
2. Use Clear, Maintainable and Easy Navigation:
Navigation links placement on your website plays a big role in determining the stickiness factor of your site (how long your visitor stays and explores your site). Your navigational structure should be neat, consistent and easily accessible for an optimal undistracted user experience. The navigation should be flexible enough to accommodate any amount of additional links as required.
3. Reduce the Number of Pages
A large part of simplifying your website design is to simply have fewer places to explore and click around. You can do that by trimming the page count. Either get rid of unnecessary pages that deep down inside you know aren’t needed, or at the very least, fuse multiple pages into one. I mean, you don’t really need to separate “about the site” and “about me” pages.
Firstly, get in the mindset of the visitor – if you were to arrive on your website, what are the key things would you want to do? For instance find out what your stuff is about? Or contact you? Next, make sure that your pages facilitate what is necessary and nothing more. Don’t keep unnecessary pages on your website because you think you need to, or because other websites have them. When you reduce the number of pages on your website, not only it is easier for your visitors to focus on your content because there’s less places to click around, but your navigation menu is simpler too.
We’ve all been on websites with too many nav menu items. We don’t know where to start navigating because we get overwhelmed by the choices. And when we get overwhelmed by being presented with too many choices, we go with choosing nothing. By having as few nav menu items as possible, you make your website not only simpler but more inviting and friendlier to visitors.
SEO Tips For Web Designers:
5. Use Of Readable Content
When designing a website, designer should always make a proper structure of content. Well structured content that is readable will enable spiders to crawl your website easily and quickly. Proper planning in web design and considering above SEO mistakes when designing, will make your web design search engine friendly and will increase chances to get higher ranking in search engines.
6. Use Of SEO friendly Navigation Menus
As we already explained in mistakes heading that don’t use flash menus or images instead of text that spiders can’t read, there is another good solution that designer should use which is the use of CSS background images instead of text. Basically use of SEO friendly navigation menus means you create a good sturcture so that spiders can follow. By using CSS background images to replace text spiders can easily read that content and can follow those links.
7. Select the Right Keywords
Keywords are important but right keywords should be selected because they describe your content. You should use keywords but you are not allow to abuse keywords, in other words, your web page should not be loaded with keywords in the meta tags of your web page. You could be penalized for keyword stuffing if you are going to abuse your keywords. Always remember that keyword stuffing is an unethical practice, so you should use but select (minimum) right keywords.
8. Right Keywords on Right Places
As selection of right keywords is important, place right keyword on a right place is also important. Keywords for different targets should be placed on different but on appropriate places. Best places are: title tag, meta description and keywords, H1, H2 and H3 tags, Alt text and so on…
9. Domain Should Be Related With Your Keyword Phrase
Get domain name which is most related with your target keyword phrase. Domain name that is same as your keyword and niche, is a good mean to optimize for that keyword phrase. Having your keyword phrase in your domain will help in your rankings as well.
10. Use Search Engine Friendly URLs
Search engine friendly URLs are those URLs that contains those keywords that best describe your content of the page. These search engine friendly URLs are not only useful to the search engines but to your visitors too.
Hopefully you’re now armed and ready to start your website design.