Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore “click farms,” where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers.
Since Facebook launched almost 10 years ago, users have sought to expand their social networks for financial gain, winning friends, bragging rights and professional clout. And social media companies cite the levels of engagement to tout their value.
“Anytime there’s a monetary value added to clicks, there’s going to be people going to the dark side,” said Mitul Gandhi, CEO of seoClarity, a Des Plaines, Ill., social media marketing firm that weeds out phony online engagements.
Italian security researchers and bloggers Andrea Stroppa and Carla De Micheli estimated in 2013 that sales of fake Twitter followers have the potential to bring in $40 million to $360 million to date, and that fake Facebook activities bring in $200 million a year.
As a result, many firms, whose values are based on credibility, have entire teams doggedly pursuing the buyers and brokers of fake clicks. But each time they crack down on one, another, more creative scheme emerges.
When software engineers wrote computer programs, for example, to generate lucrative fake clicks, tech giants fought back with software that screens out “bot-generated” clicks and began regularly sweeping user accounts.
How do you Buy Facebook Likes?
There are a number of websites that offer to sell Facebook Likes. Just search “Buy Facebook Likes” on Google and you’ll find a long list. Before writing this, I did some research on the top websites where you can buy Facebook Likes. Basically the premise with these sites is that you pay them a fee and they add Likes to your Facebook Page or website. I’m not sure how or where these Likes come from, but I’m skeptical to say the least.
I know it’s tempting. You see the ads selling 1000 “likes: for $50, and why not try it? It seems like it would build your page and give you the numbers you want. But what is buying Facebook likes really doing for you? Marketing is the process of getting your business or brand in front of a target audience. The target market piece is key, as your message will be lost on the wrong audience. You want to be in front of an audience that cares.
Social media marketing is the art of using online social networks to connect with your target audience, form relationships and build trust. Ideally, this will eventually lead to sales. While it may seem like a good idea, buying “likes” will not help you create relationships or build trust. It will simply increase a number, which is meaningless without the customer relationship.
After a lot of research we also realised that there are a lot of companies that scams you online. The guys over at boostlikes apparently never came back to clients that paid for their services and nothing happened from there.
So best to get your facebook fans through real marketing techniques than getting fans that is not into your business at all. No point in that…
Let us know what you think about buying facebook likes.
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