In this Post we talk about marketing tips to improve your Content Marketing And Email Marketing.
What Is Content Marketing And How Can You Use It To Grow Your Business?
No matter what kind of business you’re in, you need a content marketing plan that is useful, on-brand, and above all, sticky enough to keep your audience coming back for more.
Content marketing is so important that 70% of marketers say content marketing has increased their brand awareness, which means consumers recognize and associate the content with that particular brand. A good example of this would be Old Spice, because their content is consistent and always tied back to the brand. Another 59% of marketers believe that content marketing supports sales growth, and 45% say it has reduced their advertising costs.
Great Tip, But How Can I Use It?
To use these tips, you need truly useful, educational, or amazing content, so it’s important to take a second look at your current content stockpile. Is your content consistent? Are you on-brand? Interesting enough? The bottom line is if you’re not impressed with your content, there’s a good chance no one else is either. If you need some help, we’ve highlighted some tips below:
- Goals: First, you need to ask yourself what your objective is. Set some goals and guidelines, whether it’s increasing your Facebook fan base or growing your newsletter subscribers. This will help determine what kind of content you generate and the tone you’d like to set for your company profile. Do you want to be an industry leader? A resource of information? A place for fans to to catch the latest company news? No matter what it is, defining your goals will help inform the content you create.
- Pick Your Content: Next, choose content that coincides with your goals. A big factor to consider is how much time and available resources you have to spare. If you’re short on time and resources, you might want to stick to social media outlets (namely Facebook, Twitter, Google Plus, plus loads of others) and write some informative blog posts. If time and resources aren’t an issue, you might want to create infographics, podcasts, custom images, or even broadcast a webinar. That said, a good rule of thumb might be to stick to a few outlets, and do them well. There’s no reason to commit to many different outlets if the content you produce is not valuable. Whatever you choose, it’s important to stay consistent. In other words, don’t start something you can’t finish. If you’re looking for some inspiration, check out a great cheat sheet here.
- Create Your Content: It’s time to create your content. Here at SPINX, we update our own blog with tons of great tips and tricks for producing great content, but the main goal is to be informative, serve a purpose, and be engaging. Make sure that your content is relative and timely, so if you have an editorial calendar, make sure to update it often!
- Distribute Content: Now that you’ve got a solid content marketing strategy down and you’ve mastered your content generation, it’s time to distribute the goods. You need to spend just as much time marketing and promoting your content as you did creating it. Again, keep a calendar and make sure that you distribute your content across all channels, including social networks, email lists, and featuring it on your website.
- Follow-Up On Your SEO: Last but not least, make sure that you’re getting credit for all your hard work. Set up a Google Alert to be notified any time your content is mentioned and make sure they have linked back to your website. If they haven’t, just send a quick note to request a link back to your site.
With time and effort, you can streamline your content marketing strategy to make it work for your business.
5 Tips to Improve your Email Marketing from Mobile-Friendly Emails
Today, more and more people are likely to read and respond to emails over mobile devices. So, it is a high time where marketers need to create responsive emails to boost opens, click-through & responses. With the rapid growth of significant mobile emails, it is important to provide same experience to all the viewers, regardless of device on which email is being viewed. Thus, marketers are struggling to launch a highly-responsive mobile friendly email communications with every small factor in mind.
The studies have shown that around 43% of emails is read over mobile-phones, which is expected to increase to more than 50% by the end of 2013. With the rapid advancement in mobile market, emails need to be mobile-device ready to ensure that your promotional emails are effective, even if viewed on mobile phones. Mobile-friendly emails have made it easy to check emails anytime, anywhere without being restricted to the desktop and laptop.
We have discussed below a few essential tips to ensure that our emails render correctly on desktop as well as mobile-phones:
1. Simple & To The Point Content:
Both the design and content must be kept as concise as possible regardless of where emails are directed as the users are least interested in going through lengthy articles. Short and to the point email works effectively on mobile devices. So, it is beneficial to focus on essentials and keep the design clean and simple.
2. Stick To Single Column Layout:
It is the best approach to stick to the single column fluid layout that makes your content adaptable to all screen sizes. With multi-column layout ( i.e. 2 or more columns), every time the readers need to zoom and scroll on their device to see everything, which can be annoying sometimes to be unable to view the email at first glance. So, multi-column layout never work on mobile.
3. Clear Call To Action:
Be as concise as possible and include single & clear call to action. It must be placed near the top of email. Make sure that the users can easily head towards the way you want to lead them. Be it the purchase page or sign-up (sign-up) form. There is a risk of losing visitors attention, if it is hard to click on. Just make sure that the link or button is easy visible, so that it is easier to find and click on. Make the call of action loud and clear, regardless of action you want your users to take.
4. Brief Content With Legible Font Size:
The content should be brief enough to be viewed at first glance that leads to high click-through and conversion rate. Font-size should be minimum 13 pixels and a bit larger for heading and sub-heading. Also, it is recommended to use strong color contrast like dark colored text on light background. Make sure that the size of font is legible such that the important message is easily visible, thus eliminating risk of losing readers.
5. Avoid Images:
It is a great idea to preview your email and make sure that it looks perfect even without displaying the images. Try to use the images that are necessary to the email because only Apple’s iOS displays images by default, while others including Android, Smartphones turn images off by default. If the email has a lot of images, then it will leave blocks of white spaces. So, you can include image descriptions to inform people about what the image is, even when none of the image is displayed.
Email marketing is a vital part of internet marketing. Among millions of people viewing and responding email on Smart phones, Androids, etc., mobile-friendly email is a vast priority.