Will the PC cease to exist as the world’s developing markets turn mobile only?
The mobile revolution is truly here; by the end of 2012 the number of mobile-connected devices will exceed the number of people on earth. The revolution brings with it a new generation of mobile only Internet users, who only access the Internet through web enabled mobile devices.
To investigate this further, we’ve put together a report reviewing the number of web users who only access the Internet through their mobile. The report covers 5 developing economies with the UK as a comparison, and drills down specifically into China.
One of the key take-outs from the report is 38% of Chinese mobile web users only access the Internet through their mobile. This is an increase of 8 percentage points over the past year.
This trend is especially prevalent in rural areas where 45% are mobile only, compared to 29% in the city. These figures indicate the mobile internet is continuing to connect the previously unconnected in China, where in rural areas computers are not so easily accessible.
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