Responsive Site Design | 4 Tips

A rock-solid online existence is a great way to display the significant characteristics of your business and to increase the efficiency of a marketing plan. We live in a mobile, digital age, so in order to meet the requirements of your customers, having a website that works on all and any device, regardless of screen size is a requirement. A substandard mobile experience can be catastrophic for small businesses attempting to build their digital presence. Because responsive web design guarantees compatibility across all platforms, this means that a business has only one website. So the rewards of having a single website that conforms to the need of all devices are important when compared to having two separate websites.

One website costs less than two, and the savings can be considerable. As one of the most essential emerging web design trends, responsive web design fully controls the online presence that your business enjoys and is a great method to increase the efficiency of your digital marketing approach. These key tips will help ensure an effective Web experience for all users from desktop to mobile.

1. Images Optimization | Responsive Site Design

Images are another significant facet of practically every website. Mobile users may not be looking to stream videos, but photos are a completely different story. These are also the major culprits when it comes to layouts breaking out of the box model. If a website is being viewed on a smartphone, it’s wasteful to load the same grotesque background image that shows up when the site is viewed on a high-resolution desktop screen. You may also consider not loading a background image at all until a width at which it becomes an additional value to the user. That will rely on your overall site design. Bear in mind that sizing consequently for mobile users is probably your best bet on a responsive design site if you want decent load speeds, which are absolutely vital.

2. Remove your Unnecessary Content | Responsive Site Design

In order to make your mobile friendly responsive design site really excel in a very easy to achieve way, simply bear one thing in mind: some content and content elements were never meant to be used in a mobile environment and would never work there. It’s vital that you understand how your different page elements are used by users, because it makes it easier to decide which elements can be removed to improve performance. If a responsive page does not rely greatly on social sharing as its main traffic source, it might make sense to take away those. Navigating a mobile website on a small phone is harder and there is a higher risk that user get lost. Therefore, it makes sense to get rid of everything that is not serving a specific and well know business aim.

3. Mobile-First Approach | Responsive Site Design

Taking a mobile-first method to website design is a good approach for information design. Basically, it helps you arrange the content and functionality that you want to make available on the mobile version of a website and then progressively enhance the website layout for larger devices. The smaller screen sizes obtainable to a mobile devices force designers to exclude the irrelevant and unhelpful pieces of their design. Too often, businesses want to fill up every available pixel and ultimately end up with a cluttered site that’s hard to navigate and use. You only have enough space on the screen for the most significant and key parts of your website. So if something isn’t absolutely necessary for your customers, then don’t include it in your mobile-first design.

4. Establish your Customer’s Needs | Responsive Site Design

Web statistics will tell you which parts of your website are visited most frequently and on which device. However, you can only gain a shallow picture from looking at the statistics. It is a good idea to do your own examination in the form of panel-groups, for example. Find out what the exact requirements are for the people in your target market. When you have a clear picture of what your target market is truly looking for, you’ll be able to suite your services as a solution and design all your marketing tools — website, flyer, sales presentation — to show how your service addresses the exact needs that you previously identified.

If your users have a bad experience on your website, they won’t come back. So not only have you lost a client, you’ve amplified the probability that your client will go to a competitor. Thus, responsive web design is about providing the best user experience irrespective of whether they use a desktop computer, a smartphone or a tablet.

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