Understanding the Role of Communication in Web Design

Article By Amy Brown

Communication is considered to be the foundational element of a good website. If your website’s design communicates effectively with the visitors, you grow your chances of getting noticed among the potential customers. Regardless of the type of website, there is a significant need to communicate well with people who take out time to visit and surf your web pages. Unfortunately, communication is often overlooked while designing a website. In this blog, I’ll take a broader look at the concept of maintaining clear and effective communication in web design.

Methods of communication used during web design

Almost every website uses some or the other common methods of communication. Here’s a list of some of the basic ways that websites communicate with the visitors:

1. Text

Text is an obvious form of communication that is popular online. Irrespective of whether you’ve placed the text in the main body content or within a headline, website visitors will rely on the same for understanding the basic message conveyed by the site.

2. Images

Photos and images work as excellent resources for creating an attractive and interesting website design. As per a research, it has been found that images are capable of conveying a message much faster and more emphatically as compared to text.

3. Icons

The upside of using icons is that they easily communicate messages without using any form of text. Using familiar icons on web pages is an activity that helps in establishing instant connect with the site visitors.

4. Design Styles

Style of the website’s design also plays a crucial role in communicating a message to the visitors. There are some design styles which are common in specific industries and work as excellent tools for indicating to visitors something about the website.

What to focus on in terms of communication in web design?

While creating a website, you need to focus on a lot of things in terms of communication. Here’s a list of what all should be communicated:

    • Purpose of the company/website. One of the most crucial messages that need to be conveyed by a website design is the site’s purpose. While some visitors might already be familiar with the website’s goal, others may not. Hence, it must be ensured that each and every individual who visits your site is able to determine if there’s something that interests him.
    • .Products/Services that are being offered by the website. Yet another important information that needs to be communicated to the visitors is the detail about the product/service that is being offered. Doing this becomes even more essential in case of e-commerce websites.
    • How the visitors can benefit from the website? A plain listing of the products and services might not be sufficient for keeping the visitors engaged. It is crucial for your website to communicate to visitors how the products and services offered by you can specifically benefit them.
    • What kind of action can the visitors take? If a website is able to clearly communicate its purpose, the things offered and the ways visitors can benefit, there might be some visitors who would definitely want to take an action. While designing the website, you must communicate as to what type of action can be taken by the visitors and how they can do so. Proper details must be provided about the ways visitors can take the next step towards purchasing your products/using your services.

Conclusion

Results of good communication have always been outstanding. By eliminating unnecessary inquiries for your website, you can easily receive emails and contact form submissions on an instant basis. I’m sure by now you’d have understood the significance of communicating well with the website visitors. Make sure to keep the aforementioned points in mind to witness an immediate growth in the website conversion rate.

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